İzmir Ekonomi Üniversitesi
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  • TS 224 | Course Introduction and Application Information

    Course Name
    Merchandizing
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    TS 224
    Fall/Spring
    2
    0
    2
    3

    Prerequisites
    None
    Course Language
    Turkish
    Course Type
    Elective
    Course Level
    Short Cycle
    Mode of Delivery -
    Teaching Methods and Techniques of the Course Lecture / Presentation
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s) -
    Course Objectives The aim of this course is allow students to have theoretical and practical knowledge about such subjects as shop management concepts, store management terms, the organizational structure of stores, shops in human resources and financial management, assortment, inventory management, the promotion in stores and advertising operating.
    Learning Outcomes

    The students who succeeded in this course;

    • Define the retail concept and the terms related to retailing
    • Define the problems related to store management and offer solutions
    • Count the types of products and stock
    • Market and sell the products with the ability to communicate effectively
    • Care about of the customer satisfaction the first order, and perform studies of innovation in this area
    • Perform leadership to the team
    Course Description Within the scope of the course, primarily; will be explained concept and development of the retail, the concept of store management, store management terms. Later; will be given detailed information on topics such as organizational structure of stores, shops in human resources and financial management, product variety, inventory management, stores promotion and advertising operating. In this course students learn the theoretical knowledge into practice by supporting the presentation will be provided.
    Related Sustainable Development Goals

     



    Course Category

    Core Courses
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    X
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation
    1 Introduction - Retail and Development - Strategic Planning in Retailing
    2 Store Type Retail The textbooks referenced below and course slides
    3 Definition and Scope of Retail Store Management Concepts - Retail Store Management Terms The textbooks referenced below and course slides
    4 Organizational Structure of Retail Store - Quiz The textbooks referenced below and course slides
    5 Financial Management in Retail Stores Meaning and Price Formation in the Retail Store Basic Methods in Applied Pricing Classroom Practice: Creating Student Presentations Determination of the subject and presentation Group The textbooks referenced below and course slides
    6 Human Resource Management in Retailing Human Resources Management Functions Importance of Human Resource Management for Businesses Classroom Practice: Planning the presentation Flow The textbooks referenced below and course slides
    7 Operations Management in Retailing The textbooks referenced below and course slides
    8 Midterm Exam
    9 Purchase at Retail Stores The textbooks referenced below and course slides
    10 Assortment at Retail Store Classroom Practice: Monitoring the presentation of the study The textbooks referenced below and course slides
    11 Product Management in Retailing The textbooks referenced below and course slides
    12 Inventory Management in Retail Stores Classroom Practice: Identifying Last Assessment- first three of the presentation of the study Presentation The textbooks referenced below and course slides
    13 Retail Stores Promotion: Store Atmosphere Store Security Store Maintenance Store Layout Store Brands The textbooks referenced below and course slides
    14 Features of the Promotion Concept Factors Affecting the Promotion Decisions The textbooks referenced below and course slides
    15 Advertising in Retail Classroom Practice: The first of three presentations and Rewarding Work The textbooks referenced below and course slides
    16 Final Exam

     

    Course Notes/Textbooks

    Modern Perakendecilik ve Mağaza Yönetimi Türker Tuğsal Gazi Kitapevi ISBN: 9876053440895

    Suggested Readings/Materials MPM Publications

     

    EVALUATION SYSTEM

    Semester Activities Number Weigthing
    Participation
    1
    15
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    Portfolio
    Homework / Assignments
    Presentation / Jury
    1
    20
    Project
    Seminar / Workshop
    Oral Exams
    Midterm
    1
    25
    Final Exam
    1
    40
    Total

    Weighting of Semester Activities on the Final Grade
    3
    60
    Weighting of End-of-Semester Activities on the Final Grade
    1
    40
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    2
    32
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    14
    1
    14
    Field Work
    0
    Quizzes / Studio Critiques
    0
    Portfolio
    0
    Homework / Assignments
    0
    Presentation / Jury
    1
    12
    12
    Project
    0
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    1
    14
    14
    Final Exam
    1
    18
    18
        Total
    90

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

    #
    Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5
    1

    To have the required contemporary theoretical and practical knowledge in his/her field

    -
    -
    -
    -
    -
    2

    To use the material and technology related to his/her field, and make their maintenance, use the information and communication technologies at basic level

    -
    -
    -
    -
    -
    3

    To have the competency to recognize the problems in his/her field, analyze them, develop evidence-based solutions and have the ability to share their suggestions with others

    -
    -
    -
    -
    -
    4

    To be aware of legal responsibilities, conduct basic studies in her/his field independently

    -
    -
    -
    -
    -
    5

    To communicate with patients, relatives and colleagues properly, comprehensively, honestly and explicitly, transfer his/her thoughts and knowledge through written and oral communication

    -
    -
    X
    -
    -
    6

    To take responsibility as an active team member during the practices in his/her field

    -
    -
    -
    -
    -
    7

    To commentate and evaluate the scientific information with a critical approach by the help of knowledge gained in his/her field

    -
    -
    -
    -
    -
    8

    To comprehend the importance of lifelong learning, to determine and meet her/his learning needs, to develop herself/himself by monitoring the development in science and technology

    -
    -
    -
    -
    -
    9

    To act by considering the universal ethical values, social and cultural characteristics

    -
    -
    -
    -
    -
    10

    To know the concepts of occupational safety, patient safety, environmental protection and quality, and fulfill the requirements

    -
    -
    -
    -
    -
    11

    To be able to follow information in his field and communicate with colleagues in English at least a level of European Language Portfolio A2 General Level

    -
    -
    -
    -
    -
    12

    To have knowledge and skills related to the administrative responsibility and management of an optician’s store

    -
    -
    -
    X
    -
    13

    To monitor visual health related products, determine the needs of the optician’s store and carry out activities for development

    -
    -
    -
    -
    -

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


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