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VOCATIONAL SCHOOL OF HEALTH SERVICES
Department of Medical Documentation and SecreteriatTDS 208 | Course Introduction and Application Information
| Course Name |
Public Relations in Healthcare Instutitions
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
TDS 208
|
Fall/Spring
|
2
|
0
|
2
|
3
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to try to transfer the importance and increasing requirements of public relations in health institutions to students theoretically and practically. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course includes basic information about the concept of public relations, the development and adoption of public relations, public relations methods, basic principles in public relations, tools used in public relations and how they are associated with health institutions. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation | Learning Outcome |
| 1 | Introduction, introduction of the course, introduction, aim, learning objectives | ||
| 2 | 21st century communication and public relations | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 1-25 | |
| 3 | Objectives, principles and historical processes followed in public relations | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 27-45 | |
| 4 | Close concepts, models and tools used in public relations | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 47-65 | |
| 5 | Public relations and target audience in health institutions | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 47-65 | |
| 6 | Social media communication in health | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 95-134 | |
| 7 | Corporate communication in the 21st century | Kurumsal İletişim Teoriden Pratiğe | |
| 8 | Midterm | ||
| 9 | Health communication, health campaigns and infodemi | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 137-152 | |
| 10 | Communication in crisis and risk management in health services | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 155-172 | |
| 11 | Reputation management in health institutions | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 175-188 | |
| 12 | Sağlık kurumlarında halkla ilişkiler ve etik | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 191-205 | |
| 13 | Public relations activities and application examples in health institutions | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 207-216 | |
| 14 | Assignment presentations | ||
| 15 | Review of the course | ||
| 16 | Final |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
5
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
10
|
| Presentation / Jury | ||
| Project |
15
|
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
60
|
|
| Weighting of End-of-Semester Activities on the Final Grade |
40
|
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
10
|
10
|
| Presentation / Jury |
0
|
||
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
10
|
10
|
| Final Exam |
1
|
10
|
10
|
| Total |
90
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
PC Sub | Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To have the required contemporary theoretical and practical knowledge in his/her field |
-
|
X
|
-
|
-
|
-
|
|
| 2 |
To use the material and technology related to his/her field, and make their maintenance, use the information and communication technologies at basic level |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To have the competency to recognize the problems in his/her field, analyze them, develop evidence-based solutions and have the ability to share their suggestions with others |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be aware of legal responsibilities, conduct basic studies in her/his field independently |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To communicate with patients, relatives and colleagues properly, comprehensively, honestly and explicitly, transfer his/her thoughts and knowledge through written and oral communication |
-
|
X
|
-
|
-
|
-
|
|
| 6 |
To take responsibility as an active team member during the practices in his/her field |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To commentate and evaluate the scientific information with a critical approach by the help of knowledge gained in his/her field |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To comprehend the importance of lifelong learning, to determine and meet her/his learning needs, to develop herself/himself by monitoring the development in science and technology |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To act by considering the universal ethical values, social and cultural characteristics |
-
|
X
|
-
|
-
|
-
|
|
| 10 |
To know the concepts of occupational safety, patient safety, environmental protection and quality, and fulfill the requirements |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to follow information in his field and communicate with colleagues in English at least a level of European Language Portfolio A2 General Level |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To document the patient information by using medical terminology effectively and efficiently |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To determine the needs according to the requirements of the service and carry out activities for development in the field of medical documentation and secretariat |
-
|
X
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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