VOCATIONAL SCHOOL OF HEALTH SERVICES
Department of Physiotherapy| Course Name |
Public Relations in Healthcare Instutitions
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
TDS 208
|
Fall/Spring
|
2
|
0
|
2
|
3
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionProblem SolvingQ&ALecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to try to transfer the importance and increasing requirements of public relations in health institutions to students theoretically and practically. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course includes basic information about the concept of public relations, the development and adoption of public relations, public relations methods, basic principles in public relations, tools used in public relations and how they are associated with health institutions. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Related Preparation |
| 1 | Introduction, introduction of the course, introduction, aim, learning objectives | |
| 2 | 21st century communication and public relations | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 1-25 |
| 3 | Objectives, principles and historical processes followed in public relations | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 27-45 |
| 4 | Close concepts, models and tools used in public relations | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 47-65 |
| 5 | Public relations and target audience in health institutions | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 47-65 |
| 6 | Social media communication in health | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 95-134 |
| 7 | Corporate communication in the 21st century | Kurumsal İletişim Teoriden Pratiğe |
| 8 | Midterm | |
| 9 | Health communication, health campaigns and infodemi | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 137-152 |
| 10 | Communication in crisis and risk management in health services | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 155-172 |
| 11 | Reputation management in health institutions | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 175-188 |
| 12 | Sağlık kurumlarında halkla ilişkiler ve etik | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 191-205 |
| 13 | Public relations activities and application examples in health institutions | Sağlık Kurumlarında Halkla İlişkiler ve İletişim Sayfa 207-216 |
| 14 | Assignment presentations | |
| 15 | Review of the course | |
| 16 | Final |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
15
|
| Presentation / Jury |
1
|
15
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
60
|
|
| Weighting of End-of-Semester Activities on the Final Grade |
40
|
|
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
10
|
10
|
| Presentation / Jury |
1
|
0
|
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
10
|
10
|
| Final Exam |
1
|
10
|
10
|
| Total |
90
|
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
Demonstrates up-to-date theoretical and practical knowledge required in the field and applies physiotherapy methods used in related diseases. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
Uses field-related tools, equipment, and technologies, maintains them properly, and utilizes basic information and communication technologies. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
Independently identifies problems related to the field, analyzes them through analytical and critical approaches, develops evidence-based solution proposals, and shares these proposals with others. |
-
|
X
|
-
|
-
|
-
|
|
| 4 |
Is aware of legal responsibilities and can independently carry out basic-level professional tasks in the field. |
-
|
X
|
-
|
-
|
-
|
|
| 5 |
Establishes accurate, clear, honest, and open communication with patients, patients’ relatives, and colleagues, and effectively conveys ideas and knowledge through written and verbal communication. |
-
|
X
|
-
|
-
|
-
|
|
| 6 |
Takes responsibility as an active team member in solving complex and unforeseen problems encountered in field-related practices. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
Uses acquired knowledge in the field to critically interpret and evaluate scientific data. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
Recognizes the importance of career management and lifelong learning; identifies and meets learning needs, and follows and effectively applies scientific and technological developments required by the profession. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
Acts in accordance with social, cultural, scientific, and universal ethical values; preserves and maintains the ethical principles and standards required by the profession at every stage. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
Has knowledge of occupational health and safety, environmental awareness, quality processes, and patient safety concepts, and fulfills their requirements. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to follow information in his field and communicate with colleagues in English at least a level of European Language Portfolio A2 General Level |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
Knows the legal obligations of the physiotherapy profession and, within this framework, performs physiotherapy practices under the supervision of relevant specialists and within the limits defined by professional legislation. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
Determines the roles of individuals under their responsibility within the treatment organization, makes appropriate planning, and manages these processes effectively. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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